How To Sell To Large Companies
Thursday, October 22nd, 2009Sales to large businesses can often feel like “wading through syrup. Progress is slow at best, and it often feels like you have a step forward, two steps back. Often, the challenge is not the companies themselves, or even slow their decision-making – is the seller of the lack of knowledge about how decisions are actually made in the company.
If you offer products or services of any size of a large corporation is almost always dealing with a complex decision-making process. And if you’re lucky enough to be there to sell directly to the CEO, have several levels of decision makers, a number of budgets are allocated, and an approval process for the seemingly Gordian complexity.
Good to know veteran vendors who have worked on major accounts over a time have other advantages over their criticism of outsiders, how does the making. But newcomers chip can begin to cut through complexity – provided they are willing to openly challenge the decision with their addresses of potential customers.
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